Hypothetical potential outcomes for eight media markets over three periods, depending on current and previous period treatment status. Treatment is sticky, so the twice-treated potential outcome does not exist in period 1.
Format
A data frame with 24 rows and 8 columns:
- market
Market number, 1 to 8
- period
Period,
"1"to"3"- prob_P_0_C_0
Probability of being untreated in both the previous and the current period
- prob_P_0_C_1
Probability of being newly treated this period
- prob_P_1_C_1
Probability of having been treated in both periods
- Y_P_0_C_0
Outcome when untreated in both periods
- Y_P_0_C_1
Outcome when newly treated
- Y_P_1_C_1
Outcome when treated in both periods,
NAin period 1
Source
ISPS Data Archive study D081 doi:10.60600/YU/VUH8KD
, file 42359
(GerberGreenBook_Chapter8_Table_8_7). Built by data-raw/book_tables.R.